The concept is brilliant - support UNICEF and WFP (the World Food Programme's School Feeding Program) by creating fashionable pieces via fair-trade by employing the locals in poverty-stricken areas (India, Guatamala, and more), using environmentally friendly materials, and each piece sold provides a specific amount of meals or vital nutrients for the region in which they are produced.
The products are durable, well-made and look great. And now that I have a little one, it's important that every dollar I spend isn't wasteful...so for me, the concept of buying great fashion and doing good is worth every penny.
I just received a big package from them today - yippee! I ordered two darling infant outfits for Elle, and two bags for myself :) The "fish bag" (below) is the perfect size for the beach and also as another diaper bag...and the other below is a great everyday bag. I love them both...and it's especially fabulous to know I've fed 150 people by purchasing them. The infant apparel I bought provides 300 one-year supplies of Vitamin A for children in poverty-stricken countries - a vital, life-saving nutrient - via UNICEF. Also, the apparel would make a GREAT baby shower or 1st birthday gift for a little one - so darling!!!